Drum Magazine 1956 Cover
Sourced from: scaler.usc.edu
​Frank’s
Stylist
Philosophy
-Breaking into styling-
Q. What or who inspired you to get into styling ?
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A“My passion for styling stems from a deep appreciation for storytelling through fashion. I was fascinated by how clothing shapes perception and identity.
Over time, I immersed myself in the industry—experimenting, learning, and collaborating—to develop my unique approach to styling.
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I draw inspiration from everyday people, music, art, and African street culture. Travel also shapes my perspective—seeing how different regions interpret fashion fuels my creativity. My biggest inspiration comes from continuously learning and adapting.”
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Photographer
Wawina
MUA
Onkgo
​
Creative Direction
Gemin(eye)
Styling
Frank & Gemin(eye)
Models
Caley
Molemo
Caiden
Ntokozo
Q. How would you describe your creative process ?
​​
A. “Research and conceptualisation are always my starting points. I create mood boards, direct, consult, source pieces, and refine looks to align with the story I want to tell. Collaboration with photographers, designers, and models is essential to bringing the vision to life.”
Q. What are some of the challenges you’ve faced as an up-and-coming stylist in South Africa—and how do you navigate them ?
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A. “Breaking into established spaces and accessing resources can be challenging. I navigate this by networking, collaborating, and leveraging digital platforms to showcase my work. Building strong relationships with brands and creatives has been key to gaining recognition.”
Q. How would you describe South African fashion, and what makes it stand out globally ?
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A. “South African fashion is a fusion of cultures, blending traditional elements with modern influences. Our diverse backgrounds, township narratives, art, and architecture all shape our global identity.
What sets us apart is our storytelling—our designers don’t just create clothes; they craft narratives that reflect history, identity, and resilience.”
Q. Where do you see South African fashion 50 years from now ?
A. “I see South African fashion becoming a global leader in sustainability and innovation, influencing both high
fashion and streetwear.
With more designers embracing heritage and technology, our industry will continue shaping global trends.“